Digital marketing a concept that we hear more and more and is an important part of the digital transformation and the presence of a business. As a URated DigitalMarketing Agency, we have the experience of managing clients, projects in digital marketing, we answer frequently asked questions that we often hear from you.
Digital marketing, what
exactly is it?
It is the set of promotional activities in the digital
environment, to support the development of your business. It presupposes that
you have a website or an online store (and possibly one or more physical
stores).
What are the key areas in
digital marketing?
Social Media, Content Marketing, Digital Advertising
(Google Ads, Facebook & Instagram Ads, Linkedin Ads, etc), Search Engine
Optimization (SEO), Email Marketing, Influencers Marketing, Affiliate
Marketing, and more. You do not need to activate plans for all of these areas
to get results with digital marketing. Every digital marketing plan is
different and includes the right mix of actions for each business to achieve
its business goals.
How do I make a digital
marketing plan?
The digital marketing plan for your business is good to
be created by a specialized partner or company in the field of digital
marketing. You will first give them a brief with your business goals, the
target audience you want to attract, and information about your
products/services. The digital experts will suggest to you the appropriate
digital shot and the corresponding budget.
What role does my website or
online store play in digital marketing?
Very important. The website or the online store of a
company is the center of all its activities. A user looking for products or
services can be attracted by an advertisement, a successful post on social
media, or a newsletter and be led to our digital platform (website or shop).
Whether this user will be converted (conversion or conversion) into a customer
is now 100% work of the website and the work we have done on it. Our online
store or website needs to be well designed, responsive on mobiles/tablets,
search engine friendly, up to date, informative, enjoyable.
How do I know that digital
marketing is working properly for my business?
In digital marketing all promotions are measurable.
Through tools such as Google Analytics, Google Ads, Facebook Business Manager
we track traffic statistics, users, ad performance, organic results in
keywords, etc. For these tracking tools to work, you need to install a special
Google & Facebook code on your website or online store. Your partners will
give you detailed reports on how each digital action you ran went. Through
specific performance indicators (KPIs) you will be able to calculate the return
on your investment and your profitability.
Do I need to have a whole
digital shot? If I only do Social Media?
Social Media is a very dynamic channel of digital
marketing that offers direct communication with customers (or potential
customers). Often, it is not enough to support a business on its own and it
needs to be flanked by other digital marketing channels. The specialist that
you will address, after researching your category, your business, and your
competition, will suggest to you specific data which channels and actions need
to be added.
How often do I need to update
my digital marketing plan?
The overall digital plan of a company that serves its
strategy should be updated once a quarter. However, individual plans, such as
the digital advertising plan ( examples here ), often need to be updated more
often either because they do not perform as we expected or because something
has changed in the marketing mix of the company (new products, prices due to
promotions, marketing campaigns, etc.).
Can a digital marketing plan
help my physical retail store as well?
Yes, in most cases digital support also works in your physical
store. According to surveys, users start the search before visiting a physical
store, studying the variety of products, prices, and availability. You will
happen to have visitors to your physical store who will have almost pre-decided
exactly what they want. This positive result is because your digital shot has
worked well.
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